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About VIVA

Connecting Local Businesses with the San Miguel Community

Our Story

VIVA was born from a simple observation: San Miguel de Allende is bursting with incredible local businesses, but many struggle to reach the growing community of expats and tourists who are actively looking for authentic experiences, quality services, and unique products.

We saw an opportunity to bridge this gap. Not with another generic listing site or expensive advertising platform, but with something different—a free community guide that celebrates local businesses while giving customers exclusive offers they can't find anywhere else.

What Makes VIVA Different? 🎯

Our unique offer mechanism is designed to benefit everyone:

Why We Created VIVA

As small business advocates and marketing professionals, we've seen firsthand how challenging it can be for local businesses to compete with big brands and online platforms. Many business owners are experts in their craft—whether it's creating beautiful art, cooking incredible food, or providing exceptional services—but they don't have the time, budget, or expertise to market themselves effectively.

That's where VIVA comes in. We handle the marketing, create the platform, and bring the customers to your door. All you need to do is create an offer that excites people, and we'll make sure they know about it.

Our Marketing Expertise 📹

With decades of combined experience in all forms of marketing—from traditional print and PR to cutting-edge digital strategies and video production—we know what works. We've helped businesses of all sizes tell their stories, reach new audiences, and grow their customer base.

Video is our specialty. In today's digital world, nothing captures attention and tells your story quite like video content. Whether it's showcasing your restaurant's signature dish, giving a behind-the-scenes tour of your boutique, or highlighting your spa's unique treatments, we can create compelling video content that makes customers fall in love with your business before they even walk through the door.

Our Vision for San Miguel

We believe San Miguel de Allende's charm lies in its local businesses—the family-owned restaurants, the artisan workshops, the innovative entrepreneurs who take risks to create something special. VIVA is our way of ensuring these businesses not only survive but thrive.

We're building more than a discount guide. We're building a community platform that celebrates what makes San Miguel unique, connects people with incredible experiences, and helps local businesses grow in a sustainable, authentic way.

Meet the Team

Two passionate marketers on a mission to support local businesses

📸 Julieta's Photo
Julieta
Co-Founder & Marketing Strategist

With years of experience in digital marketing and a deep love for San Miguel's vibrant community, Julieta brings creative strategy and local insight to every VIVA project. She specializes in building authentic connections between businesses and customers through compelling storytelling and innovative marketing campaigns.

📸 Graham's Photo
Graham
Co-Founder & Video Production Expert

Graham brings decades of marketing expertise and a passion for visual storytelling. As our video production specialist, he transforms businesses into captivating stories that resonate with audiences. His background in all forms of marketing—from traditional to digital—ensures VIVA delivers results that matter.

Ready to Grow Your Business?

Join the growing community of San Miguel businesses on VIVA

Get in Touch